About Us

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ABOUT US

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The BONE brand is epitomized by its slogan, “Beginning Of Never Ending”. A quest to build the best fishing gears with the latest technology, utilizing the highest quality materials in a stringent manufacturing process which can only be fueled by passion.

 

Each series of BONE products are carefully designed, field-tested rigorously and extensively, and fine-tuned by Bone Lim and the BONE Team Pro Staff, in the toughest destinations around the world on the hardest fighting fish species, before production to ensure optimum quality and performance.

Bone Team Pro Staff

Bone Lim

Bone Lim

Singapore Pro Staff / Brand Founder / Chief Designer

Singapore
Max Tan

Max Tan

Singapore Pro Staff / Videographer

Singapore
Lewis Ang

Lewis Ang

Singapore Pro Staff

Singapore
Paul Low

Paul Low

Singapore Pro Staff

Singapore
Derek Ng

Derek Ng

Singapore Pro Staff

Singapore
Ben Ashley

Ben Ashley

Singapore Pro Staff

Singapore
Fook Leong Lee

Fook Leong Lee

Malaysia Pro Staff

Malaysia
Ye Feng Yong

Ye Feng Yong

China Pro Staff

China
Colin Yang Xi / 杨希

Colin Yang Xi / 杨希

China Pro Staff

China
Xu Wei / 徐伟

Xu Wei / 徐伟

China Pro Staff

China
Sam Wongchai

Sam Wongchai

Thailand Pro Staff

Thailand
Heri “OCOS” Kurniawan

Heri “OCOS” Kurniawan

Indonesia Pro Staff

Indonesia
Icun

Icun

Indonesia Pro Staff

Indonesia
Taylor McKinney-Smith

Taylor McKinney-Smith

Australia Pro Staff

Australia
Scott Nelson

Scott Nelson

USA Pro Staff

United States
Andrei Bylchynski

Andrei Bylchynski

Belarus Pro Staff

Belarus
Lars Lundberg

Lars Lundberg

Sweden Pro Staff

Sweden